an innovative marketing idea

Hello there, today i will covering a pretty innovative marketing idea. The agency behind this amusing concept is DDB Auckland and the client is Superette.

A short introduction of Superette: Suprette is a retail shop in New Zealand started by two ambitious young friends- James Rigden and Rickie Dee. Bored of their behind-the-desk, 'nine to five' job, they set out on a world trip when they were 19 years old, collecting all the things they loved and intending on selling it over a creative space. On a shoestring budget they made it to as far as Australia before they returned home with more than enough stock. Within six months the Suprette concept was established and has gone from strength to strength selling inspiring fashion wear and accessories.

The marketing idea: Suprette wanted to raise awareness of their sale of short shorts among the trendy and thus consulted DDB Auckland. Consequentially, DDB came up with this-


The ads were placed on the thighs that are exposed in this latest trend(short shorts), by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on the under of their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating  the brand.

I have never seen marketing like this before. Usually, when i get a stretch- imprint after lazying about i don't pay much attention to it. DDB manipulated something of such insignificance into a real boffo.    

Instead of using fancy Photoshop to create a print ad or a TV commercial- they branded a bench that turns you into a walking advertisement if you are wearing short shorts.

That's it for now!

Best launch of 2012!

WASSUP READERS!

For today's post, I'm going to be sharing with you guys the most awaited launch in 2012 for me.. the launch of.. Dota 2!!!! Bet most of you readers might not expect me to be a gaming geek but this game is extremely addictive and fun! For those of you already playing it you should know what I'm talking about!

For the girls and minority of the guys who have not heard of this game, Dota 2 is a so called MOBA. MOBA stands for 'Multiplayer online battle arena'. However a better term to me would be DotA-like as there are many games popping up such as League of legends (LoL), Heroes of Newerth (HON), and of course Dota 2. 

 

Like the vastly popular game, Warcraft III's Defence of the Ancient's mod, Dota 2 is a little mix of strategy and RPG. It boasts a pool of more than a 100 heroes that you can choose from and play; each with different skill sets with their own advantages and weaknesses. It pits two teams, each with five players against one another which makes it necessary to have teamwork and coordination to win the game.

 

This game came after a long awaited wait this year and kicked off with a tournament with a whooping grand prize of $1 million inviting world-class players from all over the world to play. This tournament worked in its ploy to generate hype and excitement as millions watched as Ukraine professional esports team were crowned the champions and handed the grand prize. That would be $1 million spread out across 5 players. 

 

$1 million.. How i wished i had their skills too but unfortunately despite my love for the game I am not yet accustomed to the new and imrproved graphics and gameplay on Dota 2. One important thing you guys must know if you're thinking of trying out this game after reading this, is that the Dota community is not such a friendly bunch. The game itself is not really noob-friendly as death in the game is punished in a number of cruel ways including the wait to respawn, the gold and experience transferred to your opponent who killed you and the list goes on.. More importantly since Dota 2 hugely depends on teamwork and coordination, your team would not be very happy if they have newbies to the game on their team. 'Feeding' is a popular term in the game that refers to dying numerous times to the opponent and trust me, feeders are not very popular amongst MOBA players. A new player could ruin the game for four other players so it makes sense that they are not going to be happy if you do not learn fast enough to survive in the game. 

 

It can be incredibly demoralising if you keep losing, but as a former noob :) I assure you that once you get the knack of it this game would be a blast! For all you female readers you should not miss on this too as I have many female friends who are also playing the game! Although most of them are not really the best at the game, most commented that they were glad that they tried out this male-dominant game as it gives them great satisfaction to see the faces of the boys after being defeated by a girl.

 

Well that's all i have for this week readers! Tune in next time as I might be doing another blogger interview with Sophiewillocq!!!! Have a great week ahead and remember to try out the best game ever created! Dota 2!!!